THE MISSING
LINK
OF THE
CONSUMER
ECONOMY

THE
MISSING
LINK
OF THE
CONSUMER
ECONOMY

Using unique AI and big data analysis, our
platform digitizes, utilizes and operates the
weakest links of the emerging markets value chain

Asset-Light model – No Capex, No Inventory
and No 
Subsidizing Sales

SCROLL TO DISCOVER

OUR
MISSION

To be the dominant eB2B distribution channel for general trade in emerging markets, where 80% of the population shops for their daily needs. By leveraging our unique technology, innovative business model and exclusive data insights

THE CHALLENGE

Global consumer goods & financial services companies do not have data visibility and connectivity to the last mile of commerce in emerging markets. The current structure commerce is:

trust based
& risk averse​

manual
& untracked

expensive 
& inefficient

cash-based
& no credit

OUR
SOLUTION

Using our data, insights and operations, we help the world’s  smallest vendors see outstanding growth in just a few months of activity – and shed light on what has been an operational “black hole” to the world’s largest consumer goods companies.

Utilizing a holistic technology led platform, with a strong efficient network of shared local warehouses, we align supply and demand across the ecosystem.

We utilize our data so that small vendors enjoy unprecedented sales growth based on our insights. We offer vendors direct promotions from our manufacturers which is tailored to their needs based on our data.

Partnerships with local wholesalers enable us to create an efficient network of regional warehouses with no capex.

Partnerships with global manufacturers enable us to significantly grow their sales and market share while they provide promotions for the vendors. 

Based on our network data and the unique needs of our value chain we have developed tailored AI-based credit scoring and marketing algorithms enabling the micro, small and medium businesses in our value chain to enjoy responsible and relevant credit products from our financial partners such as micro-retailer consignment or Wholesaler credit. 

The &frnds technology enables us to bundle the entire value chain into a portfolio lending opportunity for financial institutions. In addition, we can provide financing to each of the small stores. The process is powered by our unique AI algorithms, which combines risk score (credit score) and propensity score. This service is already impacting tens of thousands of our users, creating efficiency and much better product prices to consumers.

HOW DOES IT WORK

&FRNDS eB2B COMMERCE ECOSYSTEM FOR EMERGING MARKETS

FMCG &
Financial Companies

Consortium partners include
leading consumer brands and
financial institutions

Distributors

Supply FMCG Products
to wholesalers​


Local Wholesalers

The &frnds platform powers the network of local wholesalers i.e. shared warehouse infrastructure model

how-icons-04


Commerce Managers

&frnds commerce managers power
the on-ground commerce network

how-icons-05


Vendors

Network of millions of mom-
and-pop shops (e.g. warungs, sari saris)

HOW DOES IT WORK

&FRNDS B2B COMMERCE ECOSYSTEM FOR EMERGING MARKETS

FMCG & Financial Companies

Consortium partners include leading consumer brands and financial institutions

how-icons-02

Distributors

Supply FMCG Products to wholesalers​

how-icons-03


Local Wholesalers

The &frnds platform powers the network of local wholesalers i.e. shared warehouse infrastructure model

how-icons-04


Commerce Managers

&frnds commerce managers power the on-ground commerce network

how-icons-05


Vendors

Network of millions of mom-and-pop shops (e.g. warungs, sari saris)

OUR PARTNERS

OUR TECH

&FRNDS PLATFORM

OUR TECH

&FRNDS PLATFORM

OUR TEAM

DORRON
MOTTES

CEO & Founder

CAYLEE
TALPERT

Chief Business Officer

RONI
HARMEL

Chief Product Officer

STANLEY
SACHAREN

VP R&D & Founder

GIL
ZAIDMAN

CTO & Founder

RON SAPIR
TCHETCHIK

VP Operations

ASHER
BEN-DAVID

Chief Revenue Officer

Esther
Hindin

Director Account Management

SCOTT
BREARLEY

Data Head

TALIA
GROSSMAN

Platform Head

Neebs
Rutland

Director Operations

AYUSH
CHAUHAN

Design Head

ORI
ZAIDMAN

Finance Head

Sapir
Markovitz

BI Manager

Carlie
Joselowitz

Data & Operations Manager

ACHMAD NUSJIRWAN
SUGONDO

Managing Director – Indonesia

MOHAMMAD
REZA RIZAL

Managing Director – Indonesia

FEBY
SULISTYO

Head of Operation – Indonesia

JOHANNES AUDITTO
INDARTO

Head of Sales & Distribution Indonesia

DR. MICHAEL
ANGHEL

Chairman

Ellen
Togelang

HR Head – Indonesia

Osnat
Sarusi-Firstater

Chief Legal Advisor

Kadir
Gunduz

Advisory Board

PRESS

CGAP Pilots &frnds Innovative Digital Credit Model for MSEs

Microsoft and &frnds digitally enable and transform small and medium businesses in Indonesia: 

IFC, Mastercard, Coca-Cola Europacific Partners Indonesia and &frnds Team Up to Provide Working Capital Support to Indonesian Micro-Retailers

&frnds CEO Dorron Mottes gives his insights on how digital tools & innovations help manage relationships with small merchants at AXA’s Live Innovation Talk

 

IFC, Mastercard, Coca-Cola Europacific Partners Indonesia and N-Frnds Team Up to Provide Working Capital Support to Indonesian Micro-Retailers

Dorron Mottes gives his insights on how digital tools & innovations help manage relationships with small merchants at AXA’s Live Innovation Talk [Innovation to protect workers in the gig economy

Mastercard and Asian Development Bank build multi-stakeholder alliance to digitalize supply chains for wholesalers and retailers

N-Frnds and AXA are working together in Indonesia to provide micro-health insurance to the last mile through the N-Frnds network

See how &frnds is working with Microsoft to digitize last mile distribution networks in Indonesia

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