THE MISSING
LINK
OF THE
CONSUMER
ECONOMY

THE
MISSING
LINK
OF THE
CONSUMER
ECONOMY

Using unique AI and big data analysis, our
platform digitizes, utilizes and operates the
weakest links of the emerging markets value chain

Using unique AI and big data analysis, our platform digitizes, utilizes and operates the weakest links of the emerging markets value chain

SCROLL TO DISCOVER

OUR
MISSION

Building a digital bridge between global product and financial companies to small vendors in emerging markets. Utilizing big data, our platform helps our partners fully understand and optimize the last mile of the supply chain ecosystem. With no capex, no warehouses and no inventory we create insights and act on them, providing loyalty, efficiency and trade finance

THE CHALLENGE

Global consumer goods & financial services companies do not have data visibility and connectivity to the last mile of commerce in emerging markets. The current structure commerce is:

trust based
& risk averse​

manual
& untracked

expensive 
& inefficient

cash-based
& no credit

OUR
SOLUTION

Using our data, insights and operations, we help the world’s  smallest vendors see outstanding growth in just a few months of activity – and shed light on what has been an operational “black hole” to the world’s largest consumer goods companies.

Utilizing a holistic technology led platform, with a strong efficient network of shared local warehouses, we align supply and demand across the ecosystem.

We utilize our data so that small vendors enjoy unprecedented sales growth based on our insights. We offer vendors direct promotions from our manufacturers which is tailored to their needs based on our data.

Partnerships with local wholesalers enable us to create an efficient network of regional warehouses with no capex.

Partnerships with global manufacturers enable us to significantly grow their sales and market share while they provide promotions for the vendors. 

We developed a unique AI-based credit scoring and marketing algorithm

> Small vendors can PAS (Pay After Sale)

> We partner with financial companies to offer portfolio lending, and guarantee wholesalers’ sales growth

The &frnds technology enables us to bundle the entire value chain into a portfolio lending opportunity for financial institutions. In addition, we can provide financing to each of the small stores. The process is powered by our unique AI algorithms, which combines risk score (credit score) and propensity score. This service is already impacting tens of thousands of our users, creating efficiency and much better product prices to consumers.

HOW DOES IT WORK

&FRNDS B2B COMMERCE ECOSYSTEM FOR EMERGING MARKETS

FMCG &
Financial Companies

Consortium partners include
leading consumer brands and
financial institutions

Distributors

Supply FMCG Products
to wholesalers​


Local Wholesalers

The &frnds platform powers the network of local wholesalers i.e. shared warehouse infrastructure model

how-icons-04


Commerce Managers

&frnds commerce managers power
the on-ground commerce network

how-icons-05


Vendors

Network of millions of mom-
and-pop shops (e.g. warungs, sari saris)

HOW DOES IT WORK

&FRNDS B2B COMMERCE ECOSYSTEM FOR EMERGING MARKETS

FMCG & Financial Companies

Consortium partners include leading consumer brands and financial institutions

how-icons-02

Distributors

Supply FMCG Products to wholesalers​

how-icons-03


Local Wholesalers

The &frnds platform powers the network of local wholesalers i.e. shared warehouse infrastructure model

how-icons-04


Commerce Managers

&frnds commerce managers power the on-ground commerce network

how-icons-05


Vendors

Network of millions of mom-and-pop shops (e.g. warungs, sari saris)

OUR PARTNERS

OUR TECH

&FRNDS PLATFORM

OUR TECH

&FRNDS PLATFORM

OUR TEAM

DORRON MOTTES

CEO & Founder

Serial entrepreneur and leader in business invention, building  global partnerships with Microsoft, Coca Cola & MasterCard. Founder of multiple global startups and  former innovation leader at leading tech companies (e.g. Amdocs, Comverse)

STANLEY SACHAREN

VP R&D & Founder

Software development leader with almost two decades of experience leading engineering teams and creating the processes to achieve  scale. Former VP  of R&D at SpeechView and ADC Teledata

GIL ZAIDMAN

CTO & Founder

Technology and IT architecture leader with over 30 years of technology experience in security and design for scale. Leading teams from the  design stage to global expansion. Former VP R&D and CTO at Tadiran Telecom.

CAYLEE TALPERT

EVP Business Development

Partnership, business development and innovation leader, building global partnerships (Unilever, Friesland Campina, IFC), broad experience working with impact-driven startups across emerging markets

ACHMAD NUSJIRWAN SUGONDO

Managing Director Indonesia

Business development, product &, strategy leader. Former EVP BTPN Bank, led the development of the end-to-end Branchless Banking Network, serving over 4 million customers.

MOHAMMAD REZA RIZAL

Managing Director Indonesia

Sales and agent network & operations executive. Former EVP BTPN Bank,  set up and managed the nation-wide branchless banking sales network of 200,000 agents

RONI HARMEL

VP Product

Product specialist with extensive experience in technology  design and a deep understanding of user requirements and IT processes.  Former deputy CEO & CTO of Hermes  Logistics Technology

RON SAPIR TCHETCHIK

VP Operations

Expert in project management and delivery. Vast operations expertise in  global enterprises and startups in emerging markets.  Former VP Product at Viggo

DR. MICHAEL ANGHEL

Chairman

One of the most respected leaders within the high-tech ecosystem with over 40 years experience in key positions such as member of the Board at Partner [PTNR], Orbotech [ORBK], InMode [INMD] and Strauss Group [STRS].

PRESS

Microsoft and &frnds digitally enable and transform small and medium businesses in Indonesia: 

IFC, Mastercard, Coca-Cola Europacific Partners Indonesia and &frnds Team Up to Provide Working Capital Support to Indonesian Micro-Retailers

&frnds CEO Dorron Mottes gives his insights on how digital tools & innovations help manage relationships with small merchants at AXA’s Live Innovation Talk

Mastercard and Asian Development Bank build multi-stakeholder alliance to digitalize supply chains for wholesalers and retailers

 

 

IFC, Mastercard, Coca-Cola Europacific Partners Indonesia and N-Frnds Team Up to Provide Working Capital Support to Indonesian Micro-Retailers

Dorron Mottes gives his insights on how digital tools & innovations help manage relationships with small merchants at AXA’s Live Innovation Talk [Innovation to protect workers in the gig economy

Mastercard and Asian Development Bank build multi-stakeholder alliance to digitalize supply chains for wholesalers and retailers

N-Frnds and AXA are working together in Indonesia to provide micro-health insurance to the last mile through the N-Frnds network